MWBE
Capability Statement
DAAR is a certified M/WBE research and consulting firm grounded in applied anthropology and committed to advancing social equity. We specialize in research design, ethnographic inquiry, community organizing, advocacy strategy, and urban planning. Our work supports government agencies in developing data-informed, community-rooted policies and programs. By integrating critical theory, qualitative and quantitative methodologies, and culturally grounded analysis, our team delivers actionable insights that illuminate community needs and guide equitable decision-making. DAAR’s strategic planning and contextual research help public institutions implement transformative initiatives that drive inclusive social and economic development.
Mission Statement
At DAAR, we believe meaningful change begins with understanding. Our expertise in community engagement ensures that policies and programs are shaped by the voices of those they impact. Through strategic planning, advocacy research, and urban development support, we deliver actionable intelligence that empowers government agencies to build stronger, more equitable communities. We turn data into action—driving systems change from the ground up.
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OUR Core Competencies
Community Engagement and Participatory Research
Designing and facilitating inclusive engagement strategies that elevate community voice in public planning, policy, and program development.
Advocacy Strategy and Stakeholder Alignment
Supporting mission-driven organizations and agencies in shaping advocacy frameworks, coalition-building, and policy messaging.
Research Design and Implementation
Providing end-to-end services for qualitative and mixed-methods research projects, from design and data collection to analysis and reporting.
Equity-Focused Research and Evaluation
Conducting culturally responsive research and assessments to inform equitable policy, services, and resource allocation.
Applied Anthropological Consulting
Leveraging social science methodologies to uncover insights into behavior, culture, and systems for more effective and context-sensitive interventions.
Geographically Targeted Digital Outreach (NYC-Focused)
Delivering hyperlocal advertising strategies tailored to specific boroughs or neighborhoods, especially for public campaigns and equity-driven initiatives.
Capacity Building and Technical Assistance
Training staff and partners on inclusive practices, cultural competency, and research literacy to support long-term impact and organizational learning.
NYC SBS Approved Vendor: V500084748 | MBE Certificate: MWCERT2023-1186
NIGP Codes
Anthropology Consulting
91808
Analytical Studies and Surveys (Consulting)
91809
Feasibility Studies (Consulting)
91848
Urban Planning
91889
Human Population Census Services
95227
Referral, Human Services
95277
Research and Evaluation, Human Services
95278
Urban and Regional Development Services
95296
Business Research Services
95605
Research Services (other than Business)
95670
Public Relations Agencies
541820
NAICS Codes
Advertising Agencies
541810
Administrative Management and General Management Consulting Services
541611
Research and Development in the Social Sciences and Humanities
541720
Professional and Management Development Training
614330
Other Social Advocacy Organizations
813319
Public Relations Agencies
541820
Differentiators
100% Minority-Owned Business Enterprise
Founder-Led by a Practicing Applied Anthropologist
Bilingual Service Delivery [English / Spanish]
Staff Hold Advanced Certificates and Degrees
Expertise Supporting Historically Underrepresented Groups
Use of Culturally Grounded, Applied Methodologies
Geo-Specific NYC Digital Advertising Capabilities
Hybrid In-Person and Virtual Service Delivery
NYC MBE Certificate
Proudly certified as a Minority-Owned Business Enterprise (MBE) by the New York City Department of Small Business Services, we are committed to excellence, diversity, and delivering exceptional value to our clients while contributing to the growth of minority-owned enterprises in our community.
NYC AGENCIES
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Contract History
Colin Powell School of Civic and Global Leadership 2025- 2026
The City College of New York Provided program development, implementation, and management services in support of a social equity and justice initiative within the Colin Powell School. Designed and executed a paid internship program focused on urban planning, community development, and applied anthropology, serving undergraduate students pursuing careers in business and the social sciences. The program integrated user experience research, workforce development strategies, and mentorship to advance professional readiness and equitable access to career pathways in historically underrepresented communities.
New York City Mental Health Collective 2025-2026
DAAR delivered strategic local data planning and applied research services to strengthen coalition governance and community-based mental health initiatives. Utilizing ethnographic methods and community-driven data, we identified key challenges and supported evidence-based decision-making across member organizations. Our work empowered coalition leaders and advocates to advance equitable mental health policies, services, and processes. In addition, DAAR provided targeted outreach and community engagement to deepen public involvement and impact.
Level Up Academy by Doc Leyland 2024-2026
DAAR provided targeted digital advertising and marketing services to support the visibility and reach of LevelUp Academy’s digital humanities content and publications. Leveraging our data-driven advertising platform, we amplified the organization’s educational, professional, and business-focused media through strategic audience targeting. Our work enhanced engagement, extended digital reach, and contributed to the sustained growth of LevelUp’s online presence. In addition, DAAR facilitated referral pathways to further support the organization’s network and impact.
Move Beyond Boxes and Shine 2024-2026
DAAR delivered customized digital advertising services to elevate the visibility of the organization’s literary publications. Through our platform, we developed and executed targeted campaigns that expanded audience reach and deepened engagement with key readerships. Our strategic messaging approach ensured that the content resonated with intended audiences, effectively increasing awareness and amplifying the impact of their published works.
Caren Cooper Coaching 2023-2026
DAAR supported Caren Cooper Coaching with NYC-focused digital advertising strategies to enhance local brand visibility and engagement. Through geotargeted marketing campaigns, we effectively positioned coaching services within key communities, attracting aligned clientele and driving strategic growth. Our data-informed approach ensured optimized visibility within a competitive market, contributing to sustained brand development.
Citizens Committee for NYC 2025 - 2026
In partnership with the Citizens Committee for New York City (2025–2026), we are delivering original public-good, equity-focused workforce development and low-barrier job creation programming. Our work expands access to meaningful economic opportunities for individuals who face systemic and structural barriers to employment. Through inclusive, community-centered design, we create pathways that prioritize accessibility, skill-building, and long-term stability. This collaboration strengthens our capacity to generate measurable impact while advancing equitable workforce participation across the communities we serve.
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Hours
M-F : 9am - 5pm
Saturday : 11am - 4pm
Sunday : Closed
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